SPOTLIGHTCase Study
From page two to #1 across five cities
Within days of launch.
Invisible despite being the best
Curly Tail Screen & Window is a family-owned screen repair business founded in 2013 by Sean and Kristen Shea. Kristen is the area's only female Master Window Screen Maker — every screen is handmade in-house.
At the time of my engagement, they had 282 five-star Google reviews — the highest count and rating of any screen company in the market.
Despite this, they ranked 12th in Jupiter for their core search terms. In Palm Beach Gardens — their own home city — they sat at 5th. A business 20 miles away with just 50 reviews and a 4.4-star rating was outranking them.
They weren't ranking at all in West Palm Beach, Wellington, or North Palm Beach.
The reviews were there. The reputation was there. The platform was the problem. Their site was built on a popular shared hosting platform — one that simply couldn't deliver the technical signals Google's algorithm now requires.
The #1 result in Palm Beach Gardens had no website and an unclaimed Google Business Profile — proving that the old platform's poor technical signals were actively dragging rankings below even the lowest bar.
Competitive landscape
Google PageSpeed scores across 16 competitors on 7 platforms
| Website | Platform | Perf. | Access. | Best Pr. | SEO |
|---|---|---|---|---|---|
| Competitor 1 | Wix | 64 | 100 | 77 | 100 |
| Competitor 2 | GoHighLevel | 35 | 67 | 96 | 91 |
| Competitor 3 | WordPress | 76 | 84 | 100 | 100 |
| Curly Tail (before) | Shared hosting | 56 | 58 | 96 | 83 |
| Curly Tail (after) | Sitethreesixty | 100 | 100 | 100 | 100 |
Performance meets SEO
A fully custom site deployed on Cloudflare's edge network. No WordPress, no page builders, no templates. Every technical decision was made to serve both user experience and search engine visibility — because one will never work without the other.
Google PageSpeed Insights — tested January 20, 2026
Built for how people search now
Search is no longer just ten blue links. Customers find businesses through local map packs, voice assistants, and AI-generated answers. I built Curly Tail's site to perform across all three — not just traditional organic results.
Local SEO
Owning the map pack across every service city
- LocalBusiness structured data with aggregate rating from 282 reviews
- 14 service-area cities defined in schema for geographic relevance
- 7 dedicated location pages with unique, area-specific content
- Service schema with location-specific descriptions on every page
- Breadcrumb schema across all interior pages for crawl clarity
- Open Graph and Twitter Card tags across all 18 pages
AI search
Structured for engines that read, not just crawl
- Comprehensive structured data gives AI models clean, extractable facts
- Service catalogue schema enables direct answers about offerings and pricing
- FAQ content structured for AI citation and featured snippet extraction
- Clear entity relationships help AI engines understand the business
Voice search
Answering the way people actually ask
- FAQPage schema on all location pages — eligible for rich snippets
- Natural-language FAQ content mirrors spoken queries
- Location-specific answers for “near me” and city-based voice searches
- Fast load times ensure voice assistants can retrieve answers quickly
A site with perfect PageSpeed but no structured data is invisible to AI and voice search. A site with perfect schema on a slow platform won't rank in Google. You need both working together.
Rankings moved within days of launch
The business didn't change. The reviews didn't change. The service area didn't change. The only thing that changed was the website. Google's algorithm had always recognised Curly Tail's authority through its reviews and longevity. The old platform simply couldn't deliver the technical signals needed to convert that authority into rankings.
Search ranking positions
Search Console — first 10 days
Position #1 for high-intent terms
Appearing across Jupiter, Palm Beach Gardens, West Palm Beach, Wellington, Tequesta, Juno Beach, and North Palm Beach.
Performance-driven websites
for businesses that deserve to be found.
Client
Curly Tail Screen & Window
Palm Beach Gardens, FL
curlytailscreens.com
Services delivered
Custom website build · Technical SEO · Structured data
Competitive analysis · Lead tracking dashboard · Ongoing management
Timeline
Competitive analysis to launch: 2 weeks
Rankings moved: within days of launch